Facebook is the world's largest social network, with more than 1 billion users all over the world. Almost all of us have a Facebook account just like having an email address. As Facebook is so popular, other social platforms have worked to integrate Facebook with it. This means you can use a single Facebook account to sign in to different services across the Web. This makes Facebook ideal for small business to reach more people. First of all, what you need to do is to optimize your Facebook page. Choose the right name for your page and give all necessary details on your page. Your cover photo is the first impression people get of your Facebook page. Also, if someone hovers over your page name in a post in suggested pages or in other places, the cover photo is the first thing that shows up. So, having an attractive cover page is the best way to reach many people. You are going to interact with people mainly through your posts on a Facebook page. So, you should be aware of what to post and when to post to engage maximum audience. Visual content marketing is the best marketing strategy for any social media especially Facebook. Visual content is nothing but an attractive graphic poster with a high quality correlated content. All you need is your company logo on a visually appealing poster with an engaging content. And now, you are ready to go on Facebook and grow your business exponentially.