Instagram has over one billion monthly active users, less competition and a more engaged audience than other social media giants. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Focus on the solution you provide, not the products you sell. On Instagram, it is essential to add value to your customers and never underestimate the fact that your most important asset on this social media network is visual content. Use Instagram stories for reaching maximum customers. Almost all of the innovation on Instagram is inside of Instagram Stories. Instagram is constantly coming out with new features and functions inside the stories. For instance, stories are now intermingled with feed posts. Instagram stories are designed to take over the entire screen, leaving nothing to distract the user from that content. Through stories, you can easily connect with the audience and there is a sense of closeness. It becomes more real and authentic communication and people are actually responding so well to it. Using perfect hashtags also boosts your business visibility. So, never underestimate the power of hashtags. Be creative and use right hashtags explaining your business. All social media especially Instagram thrives on visual content marketing. To be famous on Instagram, all you would need is premium quality images and engaging content that needed to be posted consistently.