Social media is the best platform for your business to reach potential audience in a short amount of time. Having said that, please don’t be in a hurry to have multiple social media platforms. Initially, choose one platform and get established on that. Once, you become proficient in that, you can easily have multiple social media platforms on the same username to attract many customers online. Now that you have chosen your social media platform, next is taking your business to your audience. Having a social media presence with appropriate strategy will take your business to a new level. Strategic social media marketing is focused on creating and distributing valuable, relevant and consistent post to attract and retain a clearly-defined audience. A company’s social media presence when done correctly tells customers that their brand is active and focused on thriving communication with customers. It actually validates your brand. As you begin your journey in social media, determine how often you plan on posting. That will make your audience clear about your schedule. Good quality posters of your products with engaging content on a right social media platform posted at the right time gives you the best business.