Every small business owners think that branding is for only big businesses and it is better left to them. But branding is one of the most important aspects of any business whether the business is large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. Brand tells the customers what they can expect from your products /services and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. There are plenty of things you can do to help your business stand out, grab your customer’s attention, and grow your business without hurting your budget. Branding is not just your logo; it’s your values and your mission. It’s the way you treat your customers. So, be clear who you are as a company before designing your logo. Your logo is your brand identity ultimately. Now that you know who you are as a brand, the next step will be identifying your target audience. Many small businesses put so much effort in focusing on their products/services they want to deliver without knowing much about who they are selling to. This will not work. You must know your ideal customer. You must take time to learn about them. Knowing about their needs and which social platform they hover will give you a clear idea to build a brand and connect with them easily. Now, you know who you are as a brand and your target audience and right social platform. All you need is your company logo on a visually appealing poster of your product with engaging content to build a powerful brand on social media.