Content marketing is the best and cost effective option for businesses to drive traffic and generate new leads. If you can create blogs that gets steady amount of organic traffic, that itself will generate new leads for your business. Not just blogs, you can create and share content through all social media platforms to increase brand awareness and generate sales. Firstly you need to identify the target audience and create content accordingly. Just like your business has different customers, the content also should be created to engage everyone your company does business with. Next, your product will be created, intended to solve a problem your audience already has. The content should educate them about that problem and how they can overcome it by using your product. Also, you should define the uniqueness of your products and how it is different from your competitors. This will intimate the value of your products and how worthy it is to invest. You can create videos, infographics or blog posts to increase brand awareness. But when it comes to social media, which is flooded with maximum number of customers, infographics/visual content is the most trusted strategy. Socially app can answer your all content marketing needs. You can avail the best creative graphic design posters with compelling correlated content for your products in best price. You can adjust the color of the poster with a single touch button in the app for further beautification. Share these appealingly interactive posters on your social media page to build credibility for your business and generate sales.