Database marketing is the process of collecting information of consumers in order to understand their needs and provide customized content to market their products/services. Maintaining a database will also help you to track your contacts effectively. Read on to learn more about how this type of marketing can be used effectively. Database includes information like customer’s name, address, phone numbers, emails, past purchase history etc which were obtained through subscriptions, newsletters etc. Database will help you classify your customers like loyal customers, first time purchasers, active customers or occasional customers. You can further maintain detailed information like their personal interests, demographics etc. Generalised marketing message is out of trend now. There are no one-size-fits all here. With the help of database, you can create personalized marketing content to attract your customers. Different customers need different medium to be reached. Based on the customer database, you can easily identify the best medium to reach your customers. It can be a social media, email, SMS or any webpage, blog or any digital forum, you can reach them and engage with them in a meaningful way. Socially app will help you with all your digital marketing needs. This app gets you with stunning graphic design posters with highly engaging unique content for your products in best price. You can further enhance the poster by adjusting its color to match your products. Share these amazingly interactive posters through any digital platform to attract audience and drive excellent sales.