Defensive Marketing is strategy used by established business/ top leaders in the industry to retain its customers and protect their brand position whenever a competitor launches a similar product. This strategy is applicable to all industries and companies can use it whenever its market share is threatened by a competitor. You may be top in the market today but to always remain top among your emerging competitors you need to play your fair share. If suppose your competitor is launching a product in a much cost effective price, either you can reduce the price of your product or you can introduce new features on your product in the same price. Also, reconsider your competencies and identify your competitor’s strength and come up with an entirely new advertisement. Even with the same product, the more sophisticated ad will help you reach more customers and retain your market position. Defensive Marketing helps you understand the evolving needs of the customer and come up with enhanced products. It also helps you to understand the ongoing market trends and allows you to stay ahead of the competition. Once you are established or a top leader in the industry you should practice this defensive marketing when one or many competitors emerge with similar products targeting the same audience. Socially app can help you with all your marketing needs. This app provides you with innovative graphic design posters with highly engaging correlated content for your products in best price. You further optimize the poster by adjusting its color in relevant to your products in just a tap. Share these stunning posters on any of your online platform to remain as top leader in the industry beating the competitors.