The truth here to understand is that you interact with audience in social media is through content. Only through valuable content, people tend to form relationships, interact, form mutually beneficial partnerships, and buy from each other and sell to each other. So, content plays a vital role in social media marketing. Before anything else, you need to make sure that your content is compelling and extremely valuable. For that you need to do your basic research on internet about your target audience and their interests. Based on the results, you have to write compelling content for better interaction with audience. When it comes to your content, words and images are both important. You need to apply a successful strategy and write content in relation to your image. Of course, it goes without saying that your content must resonate with your target audience members and that it must convince them that you have the ability to help them with whatever problem they are experiencing at the time.  Social media and content go hand in hand in a really big way. However, one really great thing is that you have a lot of freedom to express yourself in a creative, unique way. Content has played a significant role in marketing for many years. To have a successful business, you need to make sure that your content is top-notch and that your social media activities support your content and support your brand and what it represents.