Every small business owner will face this intimidating question when opening a business initially. How much capital should I invest? There is no one fancy number that is applicable to every business. It can be tricky to figure this out but it is essential for successful business. You will need that for further planning and executing your business. You need to estimate your start up cost first. You can talk with an owner who is in the same business and gather information about the start up costs and their start out revenues. Then you will need to estimate your working capital. How much money will you need to run your business? Create a detailed list with the help of a business consultant or some expert on this. Then you have to figure out a six months cushion period. Yes, you will need money to keep the business going and for your personal expenses as well, as it will take some time for your new business to generate revenue. Lastly, keep some extra money for unexpected expenses so you need not worry about any shortage in finance in the future. Now that you have started your small business in a minimal budget, you need not worry about branding too. All you need is to share appealing visuals of your products with engaging content on social media consistently. You can easily build your own brand on social media and drive traffic to boost sales.