If you want to look professional and make an impact in social media for your business, the number one thing you need to do is establish a visible and credible online presence. First and foremost thing to build credibility is being active on social media consistently. As you actively engage with your prospects on social media, you will need to network further by joining groups and forums. The concept is that when you join groups and forums, you are likely to meet many others who are interested in your niche. The best part, you might meet top influencers in your niche and create a cordial relationship with them. Social media is not just a way to sell to your customers. It is a way to connect, create a community and build trust and loyalty. You have to interact with your followers to understand their needs and details to sell better products. Also, you can ask reviews for your products to improvise your business. To drive traffic to your social media page, you need to create interactive posts that need to be consistently shared on your page. What does an interactive post mean? To create interactive post, you need to know the pulse of your target audience. Most of the audience in the social media are young and gets attracted through amazing visuals. With visuals you would need creative content also to interact with audience and build brand recognition. You will obviously look professional and trustable with such consistently amazing posts which in turn boost your brand credibility.