It is no secret that collecting and analyzing customer feedback can be highly valuable for improving your product or service. However, obtaining that feedback can often prove to be a tricky challenge for many businesses. This is because customers are motivated by their own goals and deadlines, so it’s not their responsibility to provide your company with feedback. Many customers can be reluctant to fill out surveys or participate in reviews because of the inconveniences these measures cause. Customers have busy schedules, and many won’t have time to waste on pointing out your product or service’s flaws. Others may be skeptical of the questions that you’re asking and don't feel comfortable with providing honest information. When asking for feedback, it’s important that you consider the best way to approach your customers. You can make a list of questions you need to ask and send a personal message through facebook messenger or Instagram message. Your customers can respond in their comfortable time and it will be confidential too. Knowing your customers valuable feedback will definitely give you a better idea to improvise your products and thereby boost your sales. Social media is the best and affordable platform for small businesses. You can easily get started by posting appealing visuals of your products. For better engagement with customers you would need creative content to go with your visuals. By posting visual content of your products consistently will give you strong brand recognition and build credibility for your business.