Instagram business accounts are free professional profile option available to Instagram users. A business profile offers a few more marketing tools and services than the personal account. There are many benefits that come with your Instagram business profile. You can know your target audience better, by getting to know their demographic details. You can promote posts and run Instagram ads. You will get multiple contact options for your business including email, phone number and address. There is also an appointment booking option for your followers for easy business. You can create Instagram business profile in few minutes. Edit your personal Instagram profile and switch to professional account. You can choose your business category from the various business options. On the set up business profile, you can review your business contact information and update any changes if you need. Now that you have an Instagram business profile, start sharing posts consistently. You interact with your customers through your posts. Since Instagram is a visual platform, make sure you share eye catching posters of your product pictures. To engage with audience, you would need catchy content that go with your posters. Visual content marketing rules the social media platform and it will help you with the needed attention. With attractive visual content, you can drive traffic and build your own brand recognition easily.