Search engine optimization is important for the success of any online business. It is a set of rules for optimizing your website/social media page so that it can achieve higher rankings in search engine organic results. In simpler terms, search engine optimisation is a way to improve your web page so that it will appear closer to the top positions in the search results of Google. When you perform a search on Google the order by which the returning results are displayed, is based on certain algorithms. These algorithms take a number of factors into account before they decide which web page will be shown in the first place, second place, etc. Let’s simplify this. Create an initial keyword list with a pen and paper and answer these questions. 1. How would people search for you if they want to find you online (or a similar online service to yours)? 2. How would people describe your product or service? Make sure you include these keywords on your page or website. To be ranked in Google you have to create content that matches search intent. That means giving the best possible results to the searcher on what he is looking for. It is not just about SEO. It is about simple and related content on your business page for people engagement. Visuals are as important as content regarding any online business. To be successful on social media business and get your brand the maximum recognition all you need is appealing visuals of your products with catchy content that needs to be posted consistently.