Contextual Marketing is one important form of inbound marketing strategy which focuses on providing personalized content to the audience based on their online behaviour. With endless marketing content over the internet, no one pays attention to irrelevant and unwanted marketing messages and they can easily block it. Here comes the need of attracting people’s attention by providing personalized content that is relevant and useful as well. How to do contextual marketing? First step is to create buyer personas for your business. Then, to give relevant information, you need to understand the psychographics of your buyer personas. Next, create valuable content that will resonate with them and speak in a tone that they understand the most. As you are clear about your audience and the marketing content now the next step is to find the right channel to deliver the content. It can be through your website, blogs, social media or all together. If you are having multiple audiences across various platforms, make sure you tailor them according to the channel you deliver. Facebook may need long post while twitter works on short post whereas instagram demands visuals and linkedin would need more professional content. Providing right content for the right people at the right time is the idea of contextual marketing strategy. Visual content is said to get maximum engagement from online audience. Socially app is your perfect partner for all your visual content needs. This app provides you with excellent graphic design posters with highly engaging correlated content for your products in best price. You can further enhance the poster by adjusting its color to match your products. Share these extraordinary posters on any of the online medium to attract audience and boost sales.