The ultimate goal of social media platform for fashion business is to build community. You must constantly keep in mind that your main motive is to build relationships with people you are connecting through social media. To start fashion business on social media, do your research first. Find out the platform that will cater your business needs and where your target audience are spending their time. With right platform and audience the next step is what goes on your page? Make sure you are not just simply posting promotional content for your business. Create content that will add value other than just a sales opportunity. Also, plan a content calendar for your social media posting to be more organised and have planned schedule. Most people may not buy immediately upon seeing your fashion products in such a crowded online fashion market. If they don’t purchase, you can give a slight discount in the advertisement. You can run promotion sales before festivals and give bonus gifts. If you own a fashion brand that sells a variety of clothing items, put together a style guide for your page so that visitors and subscribers can get ideas on how to wear your clothing, and may add to their wardrobe. Ultimately, selling fashion products on social media demands good quality pictures and engaging content to drive sales. Choose the right social media platform, target audience and start sharing premium quality posts with creative content for successful business.