Well planned strategy is the key ingredient for doing successful social media business. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it will be hard to achieve results on social media. That is why it is essential to develop a social media marketing strategy. First step is to identify your goal. What is the purpose of your social media presence? Do you want to promote your products or drive traffic to your website or to serve your customers? You may be likely to have more than one social media goal, and that is absolutely fine. But you have to prioritise and be precise in your goals for best business strategy. Once you are clear about your goals, the next step is to find your target audience. Build marketing personas by asking right questions. Understand about all the details and interests of your target audience. As you know your target audience better now, it will be easy to know what to share and where to share. Visual content is the best way to attract audience through any social media. Human brain is wired in such a way it gets attracted automatically to eye catching images. The best way to do successful business in any social media is through appealing posters of your products with engaging content. High quality premium posters with catchy content will reach your social media audience exponentially.