One reason you should consider selling shoes online is that it is a high profit margin business and it can be done with great ease. But with any online businesses, trends are always changing. What sells today may be old fashioned tomorrow. You just need to plan ahead of the market to get maximum profit margin. Your target audience are young people of age around 18 to 30. They are the most active group of buyers and they keep themselves updated with all the trends. We all know they are more likely to spend the whole day surfing for best shoes over the internet. We know that Instagram is the platform where these young people spend most of their time compared to other social platform. Now that you know your target audience is young people and your preferred social media is Instagram, let us dive in to further details. Some size and some color have high demands, so stock up more of high demanding size and colors. Especially when it comes to selling women shoes online, be more precise about the colors and recent trends. Give all the product details like brand, price etc for the convenience of the customers. Long story short, to do successful business on Instagram, all you need is eye catching pictures of your shoes in an excellent graphic design template with a correlated content. Visual content marketing is the latest trend on social media that too on Instagram. Visual content catches the pulse of the audience and interacts effectively.